NSU Business faculty present one-hour seminars online in a wide range of trending topics. It is a great way to spend an hour, and they are free! RSVP and attend. To learn about more upcoming Huizenga College of Business and Entrepreneurship events, visit our Events page.
May 2024
Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University
Wednesday, May 15, 6:00-7:00 p.m.
Great companies such as Amazon and Apple are totally obsessed about their customers. They continually strategize about how to improve the customer experience for their highly satisfied and loyal client base. Realize that greatness in marketing and customer service is more a function of attitude than resources. Is your company truly obsessed about your customers? If not, why not? This session shows marketers, managers, and entrepreneurs how to build exceptional value to keep customers and create new ones.
Key Takeaways
About the Speaker:
Art Weinstein, Ph.D., is a Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He is a world-renowned expert in customer value and business-to-business segmentation. He has provided training, research, and consulting for leading global technology companies. Dr. Weinstein is the author of 8 books and more than 90 scholarly articles about customer-centric marketing strategy. His latest book is Superior Customer Value – Finding and Keeping Customers in the Now Economy, 4th edition (Routledge/Taylor & Francis, 2019). Recent articles and case studies have been published in Applied Marketing Analytics, Harvard Business Publishing Education, Journal of Business Strategy, Journal of Creating Value, Journal of Marketing Analytics, Journal of Strategic Marketing, and the Rutgers Business Review. He may be reached at art@nova.edu.
Click on the "Past Seminars" drop-down bar below to access our archived list of presentations.
To view past seminars, click on the links below.
Strategic Governance: Understanding the Impact of Governance Actors on Strategic Decisions
Presented by: Jason Cavich
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Houdini’s Magical Marketing Strategies
Presented by: Dr. Art Weinstein
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Building Winning Business Models and Value Propositions
Presented by: Dr. Art Weinstein
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Financial Literacy and You
Presented by: Dr. Albert Williams
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Strategic Management: Managing from the Top
Presented by: Dr. Jason Cavich
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The Path to CPA: Purpose, Security and Joy!
Presented by: Dr. Barry Litt
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Marketing in the Metaverse
Presented by: Dr. Fabienne Cadet-Laborde
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Business Analytics for Managerial Decision-Making
Presented by: Dr. Arvind Gudi
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Inflation Forecasting and Tips for 2023
Presented by: Dr. Albert Williams
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Leading Digital Innovation in City Governments
Presented by: Dr. Pallavi Awasthi
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Practice of Mindfulness: For Inner Peace and Well-Being
Presented by: Dr. Arvind Gudi
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Financial Health leads to Financial Wealth: Managing Risk Along the Way
Presented by: Dr. JoAnne Ackerman
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The Path to CPA: Purpose, Security & Joy!
Presented by: Dr. Barri Litt
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The Economic Impact of the Biden’s Covid Relief Package
Presented by: Dr. Albert Williams
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Psychology and Investing
Presented by: Dr. Albert Williams
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Pandemic Pedagogy for the New Normal
Presented by: Dr. Suri Wiesfeld-Spolter & Dr. Yuliya Yurova
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Crisis Marketing
Presented by: Dr. Fabienne Cadet-Laborde
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Social Media Marketing
Presented by: Dr. Fabienne Cadet-Laborde
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The Practice of Mindfulness: For Inner Peace, Success, and Well-being
Presented by: Dr. Arvind Gudi
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Economic Forecast for 2021 and 2022
Presented by: Dr. Albert Williams
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Geographic Information Systems (GIS) as the Final Frontier to Business and Geospatial Education
Presented by: Dr. Tom Wuerzer
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Personal Branding
Presented by: Dr. Bay O'Leary
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Preparing Public Administrators as Servant Leaders
Presented by: Dr. Pallavi Awasthi
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Nurturing 'culturally competent manager' for an inclusive society
Presented by: Dr. Arvind Gudi
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Be a tax accountant: The ultimate in Job security! As Ben franklin said: there are 2 things sure in life: Death and Taxes
Presented by: Dr. Ray Skelton
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