The survival of virtually every enterprise—profit and nonprofit alike—depends upon effective marketing. Build a solid understanding of this discipline and you’ll go places, regardless of your chosen specialty or industry.

With your M.B.A. in Marketing from Nova Southeastern University, you’ll study how to generate product or service demand. Find profitable new customers and stop current ones from leaving. You’ll cover pricing strategy and profit maximization. And position yourself for stronger corporate or entrepreneurial success.

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James Barry Headshot
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My corporate experience has provided a solid background of successes and failures that add to the credibility of the marketing concepts covered in class.

James Barry, D.B.A. | Professor of Marketing

Quick Facts

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Curriculum
NSU’s M.B.A. program is 36-45 total credits to complete, depending on undergraduate coursework.
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Start Dates
The M.B.A. in Marketing  is available to start in August, October, January, March, and May
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Delivery Options
Classes for the Master of Business Administration program with a major in Marketing are offered weeknights at NSU's Fort Lauderdale/Davie campus and online (asynchronously)
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Tuition
Visit the Tuition and Fees page for more information. Discounted rates are available through our employer tuition program.
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Application Deadline
Fall I: August 1
Fall II: October 1
Winter I: December 1
Winter II: March 1
Summer: May 1

Tuition Assistance for NSU Business Programs

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Employer Tuition Assistance Program

NSU Business partners with more than 80 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.

Find Out if Your Company Participates
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NSU Alumni Tuition Discount

NSU alumni are eligible for a tuition award of 20% off any graduate business degree. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.

Alumni Tuition Discount Information

Marketing Curriculum

M.B.A. Core Courses 

 

( 
Students with an Undergraduate Degree in Various areas of Business
/Credits:  )
( 
Curriculum: 36 credits (Core credits: 21*)
/Credits:  )
( 
 
/Credits: Credits)
(MGT 5105
Managing Organizational Behavior in a Dynamic & Complex World 
/Credits: 3)
(MKT 5125
Marketing Decisions for Managers 
/Credits: 3)
(FIN 5130
Financial Management 
/Credits: 3)
(ACT 5140
Accounting for Decision Makers 
/Credits: 3)
(ISM 5150
Information Strategy for Digital Transformation 
/Credits: 3)
(QNT 5160
Analytical Modeling for Decision Making 
/Credits: 3)
(MGT 5170
Applying Strategy for Managers 
/Credits: 3)
( 
 
/Credits:  )
( 
 
/Credits:  )
( 
Students without an Undergraduate Degree in Various areas of Business
/Credits:  )
( 
Curriculum: 36-45 credits (Core credits: 21-30*)
/Credits:  )
( 
 
/Credits: Credits)
(ACT 5001*
Introductory Accounting 
/Credits: 3)
(FIN 5008*
Business Finance 
/Credits: 3)
(QNT 5000*
Foundations of Business Statistics 
/Credits: 3)
(MGT 5105
Managing Organizational Behavior in a Dynamic & Complex World
/Credits: 3)
(MKT 5125
Marketing Decisions for Managers 
/Credits: 3)
(FIN 5130
Financial Management 
/Credits: 3)
(ACT 5140
Accounting for Decision Makers 
/Credits: 3)
(ISM 5150
Information Strategy for Digital Transformation 
/Credits: 3)
(QNT 5160
Analytical Modeling for Decision Making 
/Credits: 3)
(MGT 5170
Applying Strategy for Managers 
/Credits: 3)
( 
 
/Credits:  )

Marketing Major Required Course (3 credits)

Credits

( 
Open elective—any course in HCBE excluding CHS, ISEC, MSIT, and MMIS prefixes
/Credits: 3)

Marketing Electives (12 credits - Choose four)

Credits

(MKT 5205
Consumer Behavior
/Credits: 3)
(MKT 5225
Social Media and Influencer Marketing
/Credits: 3)
(MKT 5235
Global Marketing
/Credits: 3)
(MKT 5245
Marketing Research
/Credits: 3)
(MKT 5255
AI-Driven Marketing Analytics
/Credits: 3)
(MKT 5257
Customer-Centric Digital Marketing 
/Credits: 3)
(MKT 5270
Managing Marketing Communications
/Credits: 3)
(MKT 5280
Marketing Internship
/Credits: 3)

* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C or higher has been earned in the past 10 years

For a full list of all course descriptions, visit coursewizard.nova.edu.

Current students: Please consult your academic adviser for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your academic adviser or Degree works audit can provide you with the courses required for your catalog term.

 

Success Stories

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NSU Business Among Top Business Schools in the World

As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for the highest standard of achievement for business education, earned by less than 6% of the world's schools offering business degree programs. AACSB requires schools to meet standards of excellence in areas including teaching, research, curriculum development, and student learning.

Entering a program that complies with the highest accreditation standards in the world guarantees that you will learn advanced skills for high-level, long-term success in business and beyond.