The survival of virtually every enterprise—profit and nonprofit alike—depends upon effective marketing. Build a solid understanding of this discipline and you’ll go places, regardless of your chosen specialty or industry.

With your M.B.A. in Marketing from Nova Southeastern University, you’ll study how to generate product or service demand. Find profitable new customers and stop current ones from leaving. You’ll cover pricing strategy and profit maximization. And position yourself for stronger corporate or entrepreneurial success.

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James Barry Headshot
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My corporate experience has provided a solid background of successes and failures that add to the credibility of the marketing concepts covered in class.

James Barry, D.B.A. | Professor of Marketing

Quick Facts

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NSU’s M.B.A. program is 37-46 total credits to complete, depending on undergraduate coursework.
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Start Dates
The M.B.A. in Marketing  is available to start in August, October, January, March, and May
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Delivery Options
Classes for the Master of Business Administration program with a major in Marketing are offered weeknights at NSU's Fort Lauderdale/Davie campus and online (asynchronously)
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Visit the Tuition and Fees page for more information. Discounted rates are available through our employer tuition program.
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Application Deadline
Fall I: August 1
Fall II: October 1
Winter I: December 1
Winter II: March 1
Summer: May 1

Tuition Assistance for NSU Business Programs

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Employer Tuition Assistance Program

NSU Business partners with more than 135 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.

Find Out if Your Company Participates
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NSU Alumni Tuition Discount

NSU alumni are eligible for a tuition award of 20% off any graduate business degree. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.

Alumni Tuition Discount Information

Marketing Curriculum

M.B.A. Core Courses (22–31 credits)


(ACT 5001 *
Introductory Accounting
/Credits: 3)
(ACT 5140
Accounting for Decision Makers
/Credits: 3)
(FIN 5008*
Business Finance
/Credits: 3)
(FIN 5130
Financial Management
/Credits: 3)
(ISM 5150
Information Strategy for Digital Transformation
/Credits: 3)
(MGT 5001**
Developing Academic and Career Success
/Credits: 1)
(MGT 5105
Managing Organizational Behavior in a Dynamic and Complex World
/Credits: 3)
(MGT 5170
Applying Strategy for Managers
/Credits: 3)
(MKT 5125
Marketing Decisions for Managers
/Credits: 3)
(QNT 5000*
Foundations of Business Statistics
/Credits: 3)
(QNT 5160
Analytical Modeling for Decision Making
/Credits: 3)

Marketing Major Required Course (3 credits)


Open elective—any course in HCBE excluding CHS, ISEC, MSIT, and MMIS prefixes
/Credits: 3)

Marketing Electives (12 credits - Choose four)


(MKT 5200
Customer Value
/Credits: 3)
(MKT 5205
Consumer Behavior
/Credits: 3)
(MKT 5225
Social Media and Influencer Marketing
/Credits: 3)
(MKT 5235
Global Marketing
/Credits: 3)
(MKT 5245
Marketing Research
/Credits: 3)
(MKT 5255
Marketing Analytics
/Credits: 3)
(MKT 5280
Marketing Internship
/Credits: 3)

* Students who completed undergraduate courses in accounting, finance, or statistics within the past five years are encouraged to complete a free, online, self-paced review course in each of the three noted disciplines. Students who completed these courses between five and ten years are required to complete the noted review course(s). Waivers will only be considered when an equivalent course with a grade of C has been earned in the past 5 years. Courses may be waived at the discretion of the department chair or designee when the student can demonstrate current knowledge and consistent use of skills and abilities that align with one or more of the three undergraduate disciplines. To seek such a waiver, the student must provide to the chair or designee a current resume and short essay that describes past and current work activities that support the waiver(s). The student may submit supplemental information at their discretion.

**Students must take MGT 5001 in their first term.

For a full list of all course descriptions, visit

Current students: Please consult your academic adviser for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your academic adviser or Degree works audit can provide you with the courses required for your catalog term.


Success Stories

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NSU Business Among Top Business Schools in the World

As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for the highest standard of achievement for business education, earned by less than 6% of the world's schools offering business degree programs. AACSB requires schools to meet standards of excellence in areas including teaching, research, curriculum development, and student learning. Entering a program that complies with the highest accreditation standards in the world guarantees that you will learn advanced skills for high-level, long-term success in business and beyond.