Our Faculty and Staff

James Barry, D.B.A.

James Barry photo






H. Wayne Huizenga College of Business & Entrepreneurship

Dr. Jim Barry is a 25 year veteran of the corporate world with experience in industrial, government and commercial marketing. During this time, he served in a variety of executive marketing roles with several Fortune 50 companies and start-up ventures.

As an NSU marketing professor, Jim’s teaching experience covers a wide range of internet marketing, social media and international business courses. Dr. Barry is the recipient of the Faculty Member of the Year and has published award winning articles for The Journal of Business and Industrial Marketing, the Journal of Global Marketing, the Journal of Marketing Management, The Journal of Services Marketing, The European Journal of Marketing, American Marketing Association’s Educator Conferences and the Academy of Marketing Science on a number of relationship marketing topics.

As founder of Marketing P2P, his social media and internet marketing company conducts full week corporate workshops and webinars for companies seeking to transform their traditional selling approaches to social selling. The company also develops integrated social media and search engine marketing solutions for professional services throughout South Florida. While at GE, Rockwell, BFGoodrich and AT&T, Jim spearheaded a number of business planning efforts and acquisition studies aimed at transforming corporate market focus. He received his B.S. in Electrical Engineering from the University of Notre Dame, an M.B.A. from DePaul University and a D.B.A. from NSU.

  • DBA - Nova Southeastern University - Marketing
  • MBA - DePaul University - Marketing
  • BS - University Notre Dame - Electrical Engineering

MKT 3620 Social Networking and Content Marketing
MKT 5225 Social Media Marketing
MKT 5255 Marketing Analytics

A Global Examination of Cognitive Trust in Business to Business Relationships
Emerald Publishing Limited 2019

Social Content Marketing for Entrepreneurs
Business Expert Press 2015
ISBN-13: 978-1-63157-212-8

James Barry A Guanxi Perspective on Buyer-Supplier Relationships in China and Brazil. Chinese Globalization Association 2018.

James Barry Understanding Relationship Quality in China and the US. 2017 Academy of International Business (AIB-SE) 2017.

James Barry Communication Flows in Buyer-Supplier Relationships: Exploring the Impact on Trust in the U.S. and Brazil. 2014 Annual Meeting of the Academy of International Business (AIB-SE) 2014.

James Barry A Cross-Cultural Examination of Communication, Relationship Benefits, Trust, and Commitment. 2013 Cross Cultural Research Conference 2013.

James Barry A Cross-Cultural Typology of Advertising Humor. 2013 Cross Cultural Research Conference 2013.

James Barry Humor Determinants and Relevance in High Performance Social TV Ads. Academy of Marketing Science’s 2013 Annual Conference, 2013.

James Barry & Arthur Weinstein Business Psychographics: From Concept to Application. 2007 Academy of Marketing Special Interest Group. "Market Segmentation: Bridging the Theory/Practice Divide" 2007.

James Barry Operationalizing Relationship Value: A Cross-Cultural Empirical Study of Antecedents, Outcomes and Construct Dimensions. Academy of Marketing Science’s 2006 Annual Conference on “Revolution in Marketing: Market Driving Changes.” 2006.

James Barry & William Johnson Cross-Cultural Buyer Archetypes in B2B Relationships: An Empirical Study. Eastern Academy of Management: “Managing in a Global Economy.” 2005.

James Barry & Russell Abratt Relationship Strength and Quality in Industrial Services: A Global Empirical Study. 2005 Academy of Marketing Science Annual Conference 2005.

James Barry & William Johnson National Buyer-Supplier Commitment Determinants in International After-Sales: A Cross-Cultural Empirical Study. 2004 Academy of Marketing Science (AMS) Conference: “Cultural Perspectives on Marketing.” 2004.

James Barry National Culture as a Predictor of B2B Behaviors in Services Context. 2004 Academy of Marketing Science (AMS) Conference: “Cultural Perspectives on Marketing.” 2004.

James Barry Relationship Commitment Determinants in B2B Services: The Situational Influence of Buyer Dependency. 2004 AMA Summer Educators’ Conference 2004.

James Barry Value and Trust Determinants in Industrial After-Sales: The Mediating Role of Goal Congruence. 2004 AMA Winter Educators’ Conference 2004.

James Barry Determinants of Relationship Strength in B2B Services. Fifteenth International Conference of the Association for Global Business 2003.

Understanding Relationship Quality in China and the U.S., AIB US Southeast 2017 Conference, 2017,

Culture Impact on Perceptions of Communication Effectiveness, 2016 Annual Meeting of the Academy of International Business, 2016,

Communication flows in buyer-supplier relationships: Exploring the impact on trust in the U.S. and Brazil, 2014 Annual Meeting of the Academy of International Business, 2014,

A Cross-Cultural Examination of Communication, Relationship Benefits, Trust & Commitment, 2013 Cross-Cultural Research Conference, 2013,

A Cross-Cultural Typology of Advertising Humor, 2013 Cross-Cultural Research Conference, 2013,

Humor Determinants and Relevance in High Performance Social TV Ads, Academy of Marketing Science's 2013 Annual Conference 2013,

Communicating in the Global Marketplace: An Exploratory Analysis in Search of a Universal Communication Model, AMA Summer Educator Conference Poster Session 2013, Boston, MA

Graca, S., Barry, J., Khare, V., Yurova, Y. (2021). A Global Examination of Institutional Effects on B2B Cooperation. Journal of Business and Industrial Marketing, 36(10), 14.

Barry, J., Graca, S. S., Khare, V. P., Yurova, Y. (2021). Examining institutional effects on B2B relationships through the lens of transitioning economies. Industrial Marketing Management, 93, 221-234.

James Barry (2019). Moderating Effects of Institutional Factors on Relationship Quality: A Comparative Analysis of the US, Brazil, and China. Journal of Business & Industrial Marketing 34(Issue 6), pp. 1339-1359.

James Barry & John Gironda (2019). Operationalizing Thought Leadership for Online B2B Marketing. Industrial Marketing Management/Elsevier 81(August 2019), pp. 138-159.

James Barry (2018). Humor Effectiveness in Social Video Engagement. Journal of Marketing Theory and Practice 26(1-2), pp. 158-180.

James Barry & John Gironda (2018). A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence. Journal of Marketing Theory and Practice 26(1-2), pp. 117-143.

James Barry & John Gironda (2018). Developing Social Selling Influence: An Archetypal Examination of Content Strategies and Influence Tactics. Journal of Selling (), pp. .

James Barry (2016). Culture Impact on Perceptions of Communication Effectiveness. International Business Research/Canadian Center of Science and Education 10(1), pp. 116-128.

James Barry (2016). B2B Commitment Building in Emerging Markets: The Case of Brazil. Journal of Personal Selling and Sales Management 36(2), pp. 105-125.

James Barry (2015). Performance Outcomes of Behavioral Attributes in Buyer-Supplier Relationships. Journal of Business & Industrial Marketing 30(7), pp. 805-816.

James Barry (2011). Cross-Cultural Examination of Relationship Quality. Journal of Global Marketing 24(4), pp. 305-323.

James Barry & Arthur Weinstein (2009). Business Psychographics Revisited: From Segmentation Theory to Successful Marketing Practice. Journal of Marketing Management 25(3-4), pp. 315-340.

James Barry & William Johnson (2008). A Cross-Cultural Examination of Relationship Strength in B2B Services. Journal of Services Marketing 22(2), pp. 114-135.

James Barry (2008). Empirical Study of Relationship Value in Industrial Services (Best Paper of Year Award). The Journal of Business & Industrial Marketing 23(4), pp. 228-241.

James Barry & Russell Abratt (2007). Trust determinants and outcomes in global B2B services. European Journal of Marketing/Emerald Group Publishing Ltd. 41(9/10), pp. 1096-1116