Our Faculty and Staff

Baiyun Gong, Ph.D.

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Professor - Management


Management and Entrepreneurship


H. Wayne Huizenga College of Business & Entrepreneurship

Dr. Baiyun Gong is a Professor of Management at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University.

She received her Ph.D. in Business Administration from the Joseph M. Katz Graduate School of Business, University of Pittsburgh.

Dr. Gong’s research interests include temporal research, focusing on the effects of interruptions in organizations, organizational cognition, focusing on the construct of transactive memory, and social capital in international business, focusing on the evolution of guanxi.

  • Ph.D. - University Pittsburgh - Business Administration
  • M.B.A. - Tsinghua University - Business Administration
  • B.S. - Branch Campus of Peking University - Applied Mathematics & Software Application

HRM 5360 Human Resource Development

MGT 4170 Organizational Behavior

MGT 5105 Managing Organizational Behavior in a Dynamic and Complex World

MGT 5380 Building and Leading Teams

Deborah Goldring & Baiyun Gong Employee Brand Influencers: Motivations and Social Media Engagement. 2017 Summer AMA Conference Proceedings 2017.

Randi Sims & Baiyun Gong The Impact of Psychological Distance on Moral Behavior. South West Academy of Management Proceedings Annual 2014.

Baiyun Gong & Xin He Guanxi and trust between alliances. Proceedings of the International Conference on “Leadership and Management in a Changing World: Lessons from Ancient East and West Philosophy” 2011.

Baiyun Gong, Cynthia Ruppel, & Leslie Tworoger Managing boundaries in a global virtual team. Southern Management Association Annual Meeting Proceedings 2010.

David Hoyte, Regina Greenwood, & Baiyun Gong Team performance study: Determining the factors that influence high performance in teams. Proceedings of the Academy of Strategic Management 2010.

Randi Sims, Cynthia Ruppel, & Baiyun Gong The impact of human development and culture on national corruption: A contingency theory view. Southern Management Association Annual Meeting Proceedings 2010.

Leslie Tworoger, Baiyun Gong, Cynthia Ruppel, & Michael Bendixen Play it Again, Sam: Contextual Communication in Virtual Teams. Production and Operations Management Society (POMS), Orlando, FL 2009.

Baiyun Gong & Y Lian The embeddedness of interorganizational guanxi and knowledge sharing. Southern Management Association 2009 Meeting Proceedings 2009.

Employee Brand Influencers: Motivations and Social Media Engagement, American Marketing Association (AMA), 2017,

The Impact of Organizational and Supervisor Support on Turnover Intentions in Hospital Employees, Annual Meeting of the Southwest Academy of Management, 2017, Little Rock, AK

Millennials and Role Innovation, MBAA International, 2017, Little Rock, AK

Millennials and Role Innovation, North American Management Society, 2017, Chicago, IL

The Role of Perceived Organizational Support and Emotional Intelligence on Job Satisfaction and Intention to Quit, Midwest Academy of Management Annual Meeting, 2016,

Millennials at Work: Altruism and Organizational Citizenship Behavior, Society for Judgment and Decision Making (SJDM) 2016,

The Roles of Locus of Control and Controllability in Regret, 2015 Society for Judgment and Decision Making (SJDM) 2015,

New Member Workshop - Volunteerism in China, Academy of Management Annual Meeting 2015,

The Impact of Psychological Distance on Moral Behavior, Southwest Academy of Management 2014,

Status-Quo Bias Revisited: Label versus Knowledge, Society for Judgment and Decision Making The 2013 34th Annual Conference 2013,

Gong, B., Sims, R. L. (2023). Psychological Contract Breach During the Pandemic: How an Abrupt Transition to a Work from Home Schedule Impacted the Employment Relationship. Journal of Business Research, 154(January), tba.

Goldring, D., Gong, B., Gironda, J. (2022). Mavens at Work: Brand Commitment and the Moderating Role of Market Mavens on Social Media Engagement. Journal of Promotion Management, 28(3), 261-287.

Gong, B., Tobias, P., Young-Bristol, J. (in press). Leveraging resources to improve supervisors' vision in the remote workplace. To appear in Management Research Review, In press.

John Fazio, Baiyun Gong, Randi Sims, & Yuliya Yurova (2017). The role of affective commitment in the relationship between social support and turnover intention. Management Decision 55(3), pp. 512-525.

Baiyun Gong, Arlene Ramkissoon, Regina Greenwood, & David Hoyte (2018). The generation for change: Millennials, their career orientation, and role innovation. Journal of Managerial Issues 30(1), pp. 82-96.

Baiyun Gong, Arlene Ramkissoon, Regina Greenwood, David Hoyte, Xin Xi, (2018). Millennials and Organizational Citizenship Behavior - The Role of Job Crafting and Career Anchor on Service. Management Research Review 41(7), pp. 774-788.

Baiyun Gong, David Hoyte, & Regina Greenwood (2016). The impact of media choice and social capital on quality improvement. Journal of the North American Management Society 10(1), pp. 1-8.

Baiyun Gong, Xin He, & Huei-Min Hsu (2013). Guanxi and Trust in Strategic Alliances. Journal of Management History 19(3), pp. 362-376.

Leslie Tworoger, Cynthia Ruppel, Baiyun Gong, & Randolph Pohlman (2013). Leadership Constraints: Leading Global Virtual Teams through Environmental Complexity. International Journal of e-Collaboration 9(2), pp. 34-60.

Leslie Tworoger, Cynthia Ruppel, & Baiyun Gong (2013). Using Communication Choices as a Boundary-Management Strategy: How Choices of Communication Media Affect the Work-Life Balance of Teleworkers in a Global Virtual Team. Journal of Business and Technical Communication 27(4), pp. 436-471.

Randi Sims, Baiyun Gong, & Cynthia Ruppel (2012). A contingency theory of corruption: The effect of human development and national culture. Social Science Journal 49(1), pp. 90-97.

Regina A. Greenwood & Baiyun Gong (2012). Organizational memory, downsizing, and information technology: A theoretical inquiry. International Journal of Management 29(3), pp. 99-109.

Regina A. Greenwood, David Hoyte, Regina Greenwood, & Baiyun Gong (2012). Team Performance Study: Determining the Factors that Influence High Performance in Teams. Journal of the North American Management Society 6(1/2), pp. 2-7.

Baiyun Gong (2011). Individual and Collective Interorganizational Guanxi: The Dynamics of Guanxi and Knowledge Sharing. Frontiers of Business Research in China 5(4), pp. 473-489.