B.S.B.A. in Marketing Curriculum

Become a marketing leader by understanding consumer behavior and carrying out market research during your Bachelor’s in Marketing program from Nova Southeastern University's College of Business. Focusing on digital strategies and behavioral studies, our curriculum provides a competitive advantage, preparing you to excel in a dynamic marketplace or advance to the M.B.A. graduate business program.

Total credits: 120

General Education Requirements (30 Credits)

Freshmen must successfully complete the First-Year Seminar (UNIV 1000 3 credits) in their first semester at NSU. Students are required to earn six qualified experiential education (ExEL) units for graduation. ExEL units include curricular and co-curricular experiential education opportunities, such as faculty-mentored research, ExEL coursework, travel exploration, and internships. Learn more about ExEL

Business Core (42 credits)
ACT 2021 Foundations of Managerial Accounting 3 credits
ACT 2031 Foundations of Financial Accounting 3 credits
BUS 2000 Professional Success 1 1 credit
BUS 3000 Professional Success 2 1 credit
BUS 3700 Professional Success 3 1 credit
FIN 3010 Corporation Finance   3 credits
INB 3550 International Business   3 credits
ISM 3660 Management Information Systems   3 credits
MGT 2050 Principles of Management   3 credits
MGT 2150 Business Law I   3 credits
MGT 4170 Organizational Behavior   3 credits
MGT 4880 Business Strategy and Policy   3 credits
MKT 3050 Marketing Principles and Application   3 credits
OPS 3880 Operations Management   3 credits
QNT 2880 Introduction to Business Analytics and Decision Making   3 credits
Choose one:
MKT 3990 Business Internship   3 credits
MKT 4966 Study Abroad Experience   3 credits
Marketing Major Requirements (9 credits)
MKT 3060 Consumer Behavior   3 credits
MKT 4100 Integrated Marketing Communication   3 credits
MKT 4700 Marketing Research   3 credits
Students are required to select five of the following electives:
Marketing Electives (15 Credits)
MKT 2000 Meet the Metaverse 3 credits
MKT 3100 Services Marketing   3 credits
MKT 3210 Professional Selling   3 credits
MKT 3320 International Marketing   3 credits
MKT 3510 Customer Value & Relationship Marketing   3 credits
MKT 3600 Digital and Search Engine Marketing   3 credits
MKT 3620 Social Networking  and Content Marketing 3 credits
Program Electives (12 credits) Students will complete 12 credits of program electives. Program electives are any courses offered by HCBE. Students are encouraged to work with their advisor to pursue a minor using the program electives to enhance career opportunities.

 

For course descriptions, please visit Course Wizard

Current students: Please consult your Academic Adviser for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Adviser or Degree works audit can provide you with the courses required for your catalog term.

4-Year Plan of Study

The four-year plan of study, provided here, is intended to assist students in planning their schedule for their four years at NSU. This document presents an overall idea of the order in which courses might be taken in a four-year plan during a student's college career and are intended for use with academic advising services.

2021-2022 4-Year Plan of Study (PDF)
2022-2023 4-Year Plan of Study (PDF)
2023-2024 4-Year Plan of Study (PDF)

 

3+1 Year Plan of Study

The three plus one year plan of study is for students in the dual-admit B.S.B.A. / M.B.A. program.

2023-2024 3+1 Year Plan of Study (PDF)