Become a marketing leader by understanding consumer behavior and carrying out market research during your Bachelor’s in Marketing program from Nova Southeastern University's College of Business. Focusing on digital strategies and behavioral studies, our curriculum provides a competitive advantage, preparing you to excel in a dynamic marketplace or advance to the M.B.A. graduate business program.
Total credits: 120
General Education Requirements (30 Credits)
First Year Seminar (3 Credits)
Freshmen must successfully complete the First-Year Seminar (UNIV 1000) in their first semester at NSU. Students are required to earn six qualified experiential education (ExEL) units for graduation. ExEL units include curricular and co-curricular experiential education opportunities, such as faculty-mentored research, ExEL coursework, travel exploration, and internships. Learn more about ExEL
Business Core (42 credits)
Credits
Marketing Major Requirements (9 credits)
Credits
Students are required to select five of the following electives: Marketing Electives (15 credits)
Credits
Personal Skills Menu (6 credits) Students will select two courses from the list below.
Credits
Program Electives (12 credits) Students will complete 12 credits of program electives. Program electives are any
courses offered by HCBE. Students are encouraged to work with their advisor to pursue
a minor using the program electives to enhance career opportunities.
Open Elective (3 credits)
For course descriptions, please visit Course Wizard.
Current students: Please consult your Academic Adviser for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Adviser or Degree works audit can provide you with the courses required for your catalog term.
4-Year Plan of Study
The four-year plan of study, provided here, is intended to assist students in planning their schedule for their four years at NSU. This document presents an overall idea of the order in which courses might be taken in a four-year plan during a student's college career and are intended for use with academic advising services.
2022-2023 4-Year Plan of Study (PDF)
2023-2024 4-Year Plan of Study (PDF)
2024-2025 4-Year Plan of Study (PDF)
2025-2026 4-Year Plan of Study (PDF)
3+1 Year Plan of Study
The three plus one year plan of study is for students in the dual-admit B.S.B.A. / M.B.A. program.
2023-2024 3+1 Year Plan of Study (PDF)
2024-2025 3+1 Year Plan of Study (PDF)
2025-2026 3+1 Year Plan of Study (PDF)