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H. Wayne Huizenga
College of Business and Entrepreneurship

B.S.B.A. in Marketing Curriculum

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Become a marketing leader by understanding consumer behavior and carrying out market research during your Bachelor’s in Marketing program from Nova Southeastern University's College of Business. Focusing on digital strategies and behavioral studies, our curriculum provides a competitive advantage, preparing you to excel in a dynamic marketplace or advance to the M.B.A. graduate business program.

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Undergraduate Admissions
(954) 262-8000
(800) 338-4723
admissions@nova.edu

Total credits: 120

General Education Requirements (30 Credits)

First Year Seminar (3 Credits)

Freshmen must successfully complete the First-Year Seminar (UNIV 1000) in their first semester at NSU. Students are required to earn six qualified experiential education (ExEL) units for graduation. ExEL units include curricular and co-curricular experiential education opportunities, such as faculty-mentored research, ExEL coursework, travel exploration, and internships. Learn more about ExEL

 

Business Core (42 credits)

Credits

(ACT 2021
Foundations of Managerial Accounting
/Credits: 3)
(ACT 2031
Foundations of Financial Accounting
/Credits: 3)
(BUS 3150
Business Law I  
/Credits: 3)
(FIN 3010
Corporation Finance  
/Credits: 3)
(ISM 3660
Management Information Systems  
/Credits: 3)
(ISM 3700
Innovation through Current and Emerging Technology
/Credits: 3)
(MGT 2050
Principles of Management and Entrepreneurship in a Global Environment
/Credits: 3)
(MGT 3300
Values-Based Decision Making
/Credits: 3)
(MGT 4170 
Organizational Behavior  
/Credits: 3)
(MGT 4880 
Business Strategy and Policy  
/Credits: 3)
(MKT 2060
Marketing Principles and Application  
/Credits: 3)
(MKT 3210
Professional Selling
/Credits: 3)
(PMP 3670
Project Management
/Credits: 3)
(QNT 2880
Quantitative Methods for Business Analysis  
/Credits: 3)
( 
 
/Credits:  )

Marketing Major Requirements (9 credits)

Credits

(MKT 3060
Consumer Behavior  
/Credits: 3)
(MKT 4100
Integrated Marketing Communication  
/Credits: 3)
(MKT 4700
Marketing Research  
/Credits: 3)

Students are required to select five of the following electives: Marketing Electives (15 credits)

Credits

(MKT 2000
Meet the Metaverse
/Credits: 3)
(MKT 3100
B2B and Professional Services Marketing
/Credits: 3)
(MKT 3320
International Marketing  
/Credits: 3)
(MKT 3510
Customer Experience Management  
/Credits: 3)
(MKT 3600
Digital Marketing  
/Credits: 3)
(MKT 3620
Content Marketing
/Credits: 3)
( 
 
/Credits:  )

Personal Skills Menu (6 credits) Students will select two courses from the list below.

Credits

(ACT 3080
Financial Reporting and Analysis
/Credits: 3)
(ENT 3100
Innovation and Technology Management 
/Credits: 3)
(ENT 3130
HBIA Studio 1 
/Credits: 3)
(ENT 3140
Entrepreneurship Opportunities & Analysis 
/Credits: 3)
(FIN 3110 
Financial Management
/Credits: 3)
(FIN 3120 
Principles of Investments 
/Credits: 3)
(GIS 3200 
GIS Applications for Business and Entrepreneurship 
/Credits: 3)
(INB 3550
International Business 
/Credits: 3)
(LED 3000 
Introduction to Leadership
/Credits: 3)
(MGT 3020
Business Communications
/Credits: 3)
(MKT 3600
Digital Marketing
/Credits: 3)
(OPS 3880
Operations Management
/Credits: 3)
(REE 3301
Real Estate Principles, Practices, and Law
/Credits: 3)
(REE 4302 
Community Association Management  
/Credits: 3)
(SPT 1050 
Introduction to Sport and Recreation Management
/Credits: 3)
(SPT 3425 
Public Relations in Sport 
/Credits: 3)

 

Program Electives (12 credits) Students will complete 12 credits of program electives. Program electives are any courses offered by HCBE. Students are encouraged to work with their advisor to pursue a minor using the program electives to enhance career opportunities.
 
Open Elective (3 credits)
 

For course descriptions, please visit Course Wizard. 

Current students: Please consult your Academic Adviser for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Adviser or Degree works audit can provide you with the courses required for your catalog term.

4-Year Plan of Study

The four-year plan of study, provided here, is intended to assist students in planning their schedule for their four years at NSU. This document presents an overall idea of the order in which courses might be taken in a four-year plan during a student's college career and are intended for use with academic advising services.

2022-2023 4-Year Plan of Study (PDF)
2023-2024 4-Year Plan of Study (PDF)
2024-2025 4-Year Plan of Study (PDF)
2025-2026 4-Year Plan of Study (PDF)

3+1 Year Plan of Study

The three plus one year plan of study is for students in the dual-admit B.S.B.A. / M.B.A. program.

2023-2024 3+1 Year Plan of Study (PDF)
2024-2025 3+1 Year Plan of Study (PDF)
2025-2026 3+1 Year Plan of Study (PDF)