Back to Nova Southeastern University
In today’s digitally driven world, the ability to effectively navigate and harness online platforms, and the power of artificial intelligence, is essential for any business or organization. Successful businesses understand that consumer behavior is increasingly shaped by data, automation, and AI‑enabled digital channels. As a result, employers now seek marketing professionals with advanced expertise in AI‑driven digital marketing, analytics, and emerging technologies. Whether you’re a seasoned marketing professional looking to expand your capabilities or a recent graduate eager to enter the field, our program offers a tailored curriculum designed to meet your goals.
Lead the way in revolutionizing digital customer experiences through the seamless integration of AI‑powered analytics, sustainability, relationship marketing, and the metaverse across the entire customer journey. Nova Southeastern University’s Master of Science in Digital Marketing emphasizes purpose‑driven, AI‑enabled marketing strategies and trackable performance metrics—allowing you to clearly demonstrate your value to employers.
Learn from faculty with extensive academic and real‑world experience how to:
- Create engaging social media communities and campaigns using AI‑enhanced tools
- Build brand recognition through digital content, storytelling, and micro‑influencer marketing
- Apply advanced and predictive marketing analytics for data‑informed decision‑making
- Design AI‑based and virtual reality strategies for the metaverse
- Improve customer acquisition and retention with top-notch digital experiences
You’ll develop expertise in social media marketing, search engine marketing, display advertising, content marketing, and AI‑driven marketing technologies to create high‑performing, integrated marketing plans that deliver measurable results. Give yourself an edge in today’s digital world with this fully online degree. Become the branding and digital marketer companies demand—one who can deliver what’s best for our world.
Get ready to revolutionize digital commerce and customer experience with cutting-edge marketing and analytics.
With a master’s degree in digital marketing, students will develop the skills to identify, develop, and execute digital marketing initiatives to drive awareness and leads for brands.
Fabienne Cadet-Laborde, Ph.D. | Chair & Associate Professor of Marketing
Quick Facts
Tuition Assistance for NSU Business Programs
Employer Tuition Assistance Program
NSU Business partners with more than 80 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.
Find Out if Your Company Participates
NSU Alumni Tuition Discount
NSU alumni are eligible for a tuition award of 20% off any graduate business degree. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.
Alumni Tuition Discount InformationM.S. in Digital Marketing Curriculum
Required (3 credits) 1 Course
Credits
Electives (12 credits) Select four courses from below
Specialty Courses (15 credits) 5 Courses
NSU Business Among Top Business Schools in the World
As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for
the highest standard of achievement for business education, earned by less than 6%
of the world's schools offering business degree programs. AACSB requires schools to
meet standards of excellence in areas including teaching, research, curriculum development,
and student learning.
Entering a program that complies with the highest accreditation standards in the world
guarantees that you will learn advanced skills for high-level, long-term success in
business and beyond.