In today’s digitally driven world, the ability to effectively navigate and harness the power of online platforms is essential for any business or organization. Successful businesses know that consumer behavior is heavily influenced by digital channels. As a result, most employers require more extensive knowledge of digital marketing. Whether you’re a seasoned marketing professional looking to expand your expertise or a recent graduate eager to dive into the world of digital marketing, our program offers a tailored curriculum to suit your needs.

Lead the way in revolutionizing digital customer experiences through seamless integration of analytics, sustainability, relationship marketing, and the metaverse across the entire customer journey. Nova Southeastern University’s Master of Science in Digital Marketing focuses on purpose-driven digital marketing skills and trackable metrics, allowing you to prove your value to employers in demonstrable ways. Learn from faculty with extensive academic and practioner experience how to:

  • Create engaging social media communities and campaigns.
  • Build brand recognition with digital content, storytelling, and micro-influencer marketing.
  • Use advanced marketing analytics for informed decisions.
  • Design AI-based and virtual reality strategies for the metaverse.
  • Improve customer acquisition and retention with top-notch digital experiences.

You'll develop your skills in social media marketing, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans that deliver on key metrics and prove your value. Give yourself an edge in today’s digital world with this fully online degree. Become the branding and digital marketer companies demand—one who can deliver what’s best for our world.

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Get ready to revolutionize digital commerce and customer experience with cutting-edge marketing and analytics.

Learn More About Our Program

 

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James Barry Headshot
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With a master’s degree in digital marketing, students will develop the skills to identify, develop, and execute digital marketing initiatives to drive awareness and leads for brands.

James Barry, D.B.A. | Professor of Marketing

Quick Facts

Curriculum
NSU’s M.S. in Digital Marketing program is 30 total credits, and can be completed in as little as 12 months.
Start Dates
The M.S. in Digital Marketing is available to start in August and January. 
Delivery Options
Classes for the Master of Science in Digital Marketing program are offered online (asynchronously). Online courses may require chat sessions throughout the semester.
Tuition
Tuition
Visit the Tuition and Fees page for more information. Discounted rates are available through our employer tuition program.

Tuition Assistance for NSU Business Programs

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Employer Tuition Assistance Program

NSU Business partners with more than 135 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.

Find Out if Your Company Participates
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NSU Alumni Tuition Discount

NSU alumni are eligible for a tuition award of 20% off any graduate business degree. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.

Alumni Tuition Discount Information

M.S. in Digital Marketing Curriculum

Required  (3 credits) 1 Course

Credits

(MKT 5125*
Marketing Decisions for Managers
/Credits: 3)

Electives (12 credits) 4 Courses

 

(MKT 5205
Consumer Behavior
/Credits: 3)
(MKT 5245
Marketing Research
/Credits: 3)
(BIA 5485
Data Mining and Predictive Analytics Fundamentals
/Credits: 3)
(MKT 5255
Marketing Analytics
/Credits: 3)
(MKT 5270
Managing Marketing Communications
/Credits: 3)

Specialty Courses (15 credits) 5 Courses

 

(MKT 5225
Social Media and Influencer Marketing
/Credits: 3)
(MKT 5256
Digital Content Marketing
/Credits: 3)
(MKT 5257
Customer-Centric Digital Marketing
/Credits: 3)
(MKT 5258
Social Commerce
/Credits: 3)
(MKT 5259
Digital Customer Experience
/Credits: 3)
*Course serves as the prerequisite for all other graduate MKT/program coursework.
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NSU Business Among Top Business Schools in the World

As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for the highest standard of achievement for business education, earned by less than 6% of the world's schools offering business degree programs. AACSB requires schools to meet standards of excellence in areas including teaching, research, curriculum development, and student learning. Entering a program that complies with the highest accreditation standards in the world guarantees that you will learn advanced skills for high-level, long-term success in business and beyond.