M.S. in Digital Marketing

In today’s digitally driven world, the ability to effectively navigate and harness the power of online platforms is essential for any business or organization. Successful businesses know that consumer behavior is heavily influenced by digital channels. As a result, most employers require more extensive knowledge of digital marketing. Whether you’re a seasoned marketing professional looking to expand your expertise or a recent graduate eager to dive into the world of digital marketing, our program offers a tailored curriculum to suit your needs.

Lead the way in revolutionizing digital customer experiences through seamless integration of analytics, sustainability, relationship marketing, and the metaverse across the entire customer journey. Nova Southeastern University’s Master of Science in Digital Marketing focuses on purpose-driven digital marketing skills and trackable metrics, allowing you to prove your value to employers in demonstrable ways. Learn from faculty with extensive academic and practitioner experience how to:

• Create engaging social media communities and campaigns.
• Build brand recognition with digital content, storytelling, and micro-influencer marketing.
• Use advanced marketing analytics for informed decisions.
• Design AI-based and virtual reality strategies for the metaverse.
• Improve customer acquisition and retention with top-notch digital experiences.

You'll develop your skills in social media marketing, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans that deliver on key metrics and prove your value. Give yourself an edge in today’s digital world with this fully online degree. Become the branding and digital marketer companies demand—one who can deliver what’s best for our world.