Social Content Marketing

1 Full Day

Program Description

Are you struggling with and questioning the value of social media adoption for your business? Now more than a decade since the arrival of major social networks and content marketing platforms, brands and small businesses are still facing the challenge of standing out, prioritizing resources and keeping up with technology. Lacking in many organizations is an enterprise-wide content marketing strategy that capitalizes on a "warm selling" approach to courting targeted audiences throughout their buying journey.

 

Building Trust with Top-Funnel Social Content Marketing

Learn how successful entrepreneurs capitalize on transparency, shared values, empathy and authenticity in their blogs, podcasts and videos. Witness how they identify pain points, validate their expertise and tap into audience generated insights as a way to earn audience trust. Overall, this module will familiarize you with the process of creating trails of educational content that merit the attention of your first time audiences.

 

Building Emotional Connections for Top-Funnel Likeability

With nearly 1 billion websites accommodating blogs, entrepreneurs are greatly challenged with separated themselves from a sea of content clutter. This module will expose you to the concepts most effective in striking an emotional chord with your targeted audiences as a way to build likeability. Learn how successful social media users capitalize on content that inspires and entertains their communities.

 

Capturing Top-Funnel Audiences through Helpful, Compelling & Optimized Content

From persona pain point analysis, this module will demonstrate the techniques used in making content timely, relevant and useful to your audiences. This module will familiarize you with how to optimize your content for search-ability, mobile browsing and channel fit across your blog sites, social networks and website landing pages. Find out what experts do to ensure their content topics, titles and posts have the greatest opportunity for audience attention and talk-worthiness.

 

Reinforcing Mid-Funnel Influence with Brand Utility

This module will acquaint you with role of branded content and pixel-based retargeting in providing your audiences a deeper familiarity with your brand. Learn how experts capitalize on the top-of-mind power of using branded apps, sponsored content and native advertising. Discover how retargeting and the building of proprietary audiences for email 2.0, messaging and push notifications can ensure the right messaging at the right time.

 

Using Visual Storytelling for Mid-Funnel Likeability

With so many platforms like Snapchat and Instagram lending themselves to visual storytelling, organizations are discovering the power of narratives in distinguishing their brands. Learn how successful stories find their sweet spot in themes and story arcs that resonate with their brand's mark of distinction.

 

Building Mid-Funnel Thought Leadership through Influence and Networking Tactics

Based on our own extensive research of leading social media influences, this module will demonstrate best practices applied by influential analysts, mentors, edu-trainers and motivators in building sizeable audiences who can actively spread and vet your content. Find out how to capitalize on the influence of others while paving the way for your own thought leadership across social networking groups (e.g., LinkedIn), webinars and live hangouts. This module will also familiarize you with best practices for validating your trusted authority as well as boosting your social networking endorsements.

 

Nurturing Prospects with Mid-Funnel Engagement Tactics

Using proven concepts from relationship marketing and social selling, course participants will learn how to expand, delight and build trust with their communities. This module will expose you to the latest in social media campaign tactics and chat hosting to keep your audiences engaged. Find out how to excite your audiences through acknowledgement, involvement, fun and greater good stories while earning their trust through responsiveness, consistency and generous sharing.

 

Differentiating Value with Bottom-Funnel Content and Conversion Tactics

This module will expose you to the latest in social, local and mobile (SoLoMo) technologies, messaging apps, chat bots, live broadcasting and complimentary decision aids that provide real-time help while incentivizing your prospects to try out your offerings. Find out how bottom-funnel prospects can be energized with carefully crafted FREEmiums, test trails and demos that minimize their purchase risk. Learn what types of content work best as a valid testimony of your competitive advantage.