Our Faculty and Staff

Fabienne Cadet-Laborde, Ph.D.

Fabienne Cadet-Laborde Photo


Associate Professor




H. Wayne Huizenga College of Business & Entrepreneurship

Dr. Fabienne Cadet is the Chair/Associate Professor of Marketing. She holds a Ph.D. in Marketing from Hampton University. Her research is motivated by her interests in consumer behavior, services marketing and branding. Dr. Cadet's research has been published in top journals such as the Journal of Business Research and the Thunderbird International Business Review. She was also awarded with the Best Practitioner Award Finalist at the 26th Annual Frontiers in Service Conference. Dr. Cadet has been teaching both undergraduate and graduate marketing courses since 2012. Prior to her role as a full-time professor, she worked in industry holding various roles such as Senior Marketing Manager and Senior Market Analyst.

  • Ph.D. - Hampton University - Marketing and Management
  • M.B.A. - St. John's University - Marketing Management
  • B.S. - St. Johns University - Marketing

MKT 3050 Marketing Principles and Application
MKT 3600 Digital and Search Engine Marketing

Fabienne Cadet The Dark Side of Empathy: Investigating the Manifestation of Physician Empathy During Times of Crisis. The International Academy of Business and Public Administration Disciplines .

Fabienne Cadet Examining Higher Education Service Quality Variables Across Academic Disciplines. Marketing Educators’ Association Conference 2020.

Fabienne Cadet The Dark Side of Empathy. IABE 2020.

Fabienne Cadet The Dark Side of Empathy. Frontiers in Service 2018.

Fabienne Cadet Building Service Businesses in the Developing World. Frontiers in Service 2017.

Lawrence, E., Cadet-Laborde, F., Weisfeld-Spolter, S., Yurova, Y., Tworoger, L. (in press). Positive Affect as a Resource and the Mediating Role of Mindfulness on Employees During Times of Disruption. To appear in Development and Learning in Organizations.

Carroll, W., Cadet, F., Kachersky, L. (2022). Authenticity Attracts Authenticity: The Impact of Brand Authenticity and Self-Authenticity on Consumer Loyalty. Journal of Brand Strategy, 10(4), 377-382.

Timothy Keiningham, Lerzan Aksoy, Helen Bruce, Fabienne Cadet, Natasha Clennell, Ian Hodgkinson, & Treasa Kearney (2020). Customer Experience Driven Business Model Innovation. Journal of Business Research 116(), pp. 431-440.

Lerzan Aksoy, Peter Allerstorfer, Fabienne Cadet, Paul Cook, Timothy Keiningham, & Manuel Koser (2019). Building Service Businesses in the Developing World: Introducing the Business Builder Model. Thunderbird International Business Review 62(1), pp. 5-16.

Fabienne Cadet & Ryall Carroll (2019). Nonprofit Organization Communication: Risky Business. Review of Business 39(1).

Fabienne Cadet, Priscilla Aaltonen, & Vahwere Kavota (2017). The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages. Marketing Management Journal 27(2), pp. .

Fabienne Cadet (2017). The Impact of Facebook Posts on Company Financial Performance. The Journal of Business and Technology 3(2).

Timothy Keiningham, Lerzan Aksoy, & Fabienne Cadet (2017). Operationalizing Customer Value. Journal of Creating Value 3(2).

Fabienne Cadet & Sid Credle (2014). Brand Name, Country-of-Origin (COO) & Taste: Impact on Consumer Decision Making Process. The Journal of Business & Finance Research 4(2).