Our Faculty and Staff

Dr. Yuewu Li is an Assistant Professor of Marketing at the Huizenga College of Business and Entrepreneurship at Nova Southeastern University. He earned his Ph.D. in Business Administration with a focus on Marketing from Texas Tech University. Dr. Li's research interests include marketing strategy, entrepreneurial marketing, digital branding, and supply chain networks. He has published work in prominent journals and presented at leading conferences. Drawing from his industry experience at a leading publishing and media company, Dr. Li brings practical insights into his teaching. His teaching portfolio includes courses such as Marketing Principles and Applications, Marketing Research, Digital marketing, and Consumer behavior.

As an educator, Dr. Li is committed to fostering a collaborative learning environment that extends beyond the classroom. His teaching philosophy emphasizes not only the mastery of marketing knowledge but also the development of critical thinking and real-world problem-solving skills. Dr. Li believes in preparing students for success in their future careers by encouraging active engagement with course materials and critical reflection on the broader implications of their work. Dr. Li has received several academic honors, including the HCBE Societal Impact Seed Grant.