Luis F. Montenegro, Jr., D.B.A., is an adjunct faculty member at Nova Southeastern University, Florida International University, and Miami Dade College. Through his vast experience in the marketing research and opinion polling industry he has assisted companies and candidates in obtaining a clear picture of their brand. Dr. Montenegro successfully operates a local marketing research firm conducting research studies throughout the nation.
Montenegro has a Doctorate in Business Administration from North Central University. He received his Master’s degree in Business Administration from Barry University’s Andreas School of Business and he received his Bachelor’s in Business Administration from FIU’s Landon Undergraduate School of Business.
His area of professional research is in Hispanic acculturation due to being a third generation Cuban American. He is happily married to second generation Colombian American and is the proud father of three children, the oldest holds a master’s in Landscape Architecture from FIU, the middle one holds a master’s degree in Communications from FIU, and the youngest is pursuing his Doctor of Physical Therapy degree.
MKT 5125 Marketing Decisions for Managers
MKT 5235 Global Marketing