Our Faculty and Staff

Sara Weisfeld-Spolter, Ph.D.

Sara Weisfeld-Spolter photo






H. Wayne Huizenga College of Business & Entrepreneurship

Sara (Suri) Weisfeld-Spolter joined the Huizenga College of Business and Entrepreneurship in October 2008 and is currently a Professor of Marketing and a certified Korn Ferry Coach. With nearly 1000 citations, a top 10% RI Score of 644.3 and 27,890 reads, Suri is recognized nationally for her work in the field of consumer behavior.

Based on her excellence in scholarly productivity and teaching, she was named the 2022-23 HCBE Professor of the year, received the 2021 HCBE Research excellence award, 2020 HCBE Teaching excellence award, a prestigious 2019 research Emerald Literati Award and the 2016-17 HCBE Professor of the year award. Suri has been published in Marketing Science, Psychology & Marketing, International Marketing Review and other premier marketing journals and has presented papers at many premier marketing conferences including Association of Consumer Research (ACR), Academy of Marketing Science (AMS), and American Marketing Association Marketing Educators' Conference (AMA) conferences.

An accomplished researcher who has received distinguished research and teaching awards, her research focuses primarily on different aspects of consumer behavior including gift giving, omni-channel consumers, cultural influences, loneliness and innovative teaching pedagogy approaches. Her recent work on Pandemic Teaching Pedagogy received the 2021 honorable mention distinction for the Journal of Marketing Education’s Outstanding Article of the Year award and is currently amongst the journal’s top downloaded papers. Suri has been interviewed by the Sun-Sentinel, featured on live TV by NBC6 in the Mix, referenced in the Daily Stat by Harvard Business Review and served as the Grand Marshall at the 2017 commencement ceremony.

In addition to her research, Suri has taught a wide variety of undergraduate and graduate marketing courses. She has also taught marketing theory and research methods in the doctoral program, served as chair of the doctoral program and chaired several dissertation committees. She especially enjoys teaching consumer behavior and marketing research at both the undergraduate and graduate level.

Born in Brooklyn, NY, she earned her Ph.D., M.S. and B.B.A. in marketing at Baruch College, City University of NY. In her spare time, you can find her reading a book on the beach, mentoring students or volunteering in her community. She considers her biggest accomplishment to date to be her wonderful children and family.

  • Ph.D. - City University of New York - Business
  • M.S. - City University of New York - Business
  • B.B.A. - Zicklin School of Business, Baruch College - Marketing and Advertising

MKT 3050 Marketing Principles and Application
MKT 3060 Consumer Behavior
MKT 4700 Marketing Research
MKT 5205 Consumer Behavior
MKT 5245 Marketing Research and Analytics

Modularization (MD) and IT in Auto Industry: An Empirical Study in PRC
(n.p.) 2014

Yuliya Yurova, Cynthia Rippe, Sara Weisfeld-Spolter, & F Sussan Not all adaptive selling to multichannel consumers is influential: The moderating effect of product type and consumer planned behavior. AMA Association for Consumer Research Conference 2015.

Sara Weisfeld-Spolter, Cindy Rippé, Yuliya Yurova, Dena Hale, & Fiona Sussan Expanding Channel Options Influence on Consumer Control in the Retail Store. ACR North American Advances 2014.

Selling as an Instructional Communication Pedagogical Technique, Journal of Marketing Research Special Issue Preconference: Education and Marketing, 2019, Austin, TX

PRODUCT LABEL COMMUNICATION FOR ALLERGIC CONSUMERS, American Marketing Association 2017 Winter Conference, 2017, Austin, TX

Using The Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll, Academy of Marketing Science Annual Conference, 2017, Coronado, CA

A Sub-Regional Cultural Perspective on Hispanic Financial Planning, 2016 Summer American Marketing Association Conference, 2016

Inbound Marketing: the Impact of a Firm's Visibility, Management, Active Listening and Community Building on Consumer Purchase Intention and Word-of-Mouth Marketing, Society for Marketing Advances, 2016

How Can Salesperson Connect with Customer when the Customer is Connected to the Phone, Society for Marketing Advances Annual Conference 2016

Student Entitlement, Co-Production and Student Satisfaction, Summer Marketing Educators' Conference 2016

Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, The 2016 American Marketing Association Annual Conference, 2016 Winter Marketing Academic Conference 2016

Not All Adaptive Selling to Multichannel Consumers is Influential: the Moderating Effect of Product Type and Consumer Planned Behavior, AMA/ACRA Triennial Conference 2015

How FASB 123 (R) Effects CEO Compensation, Advertising and R&D Expenses, 14th FRAP Finance, Risk and Accounting conference 2014

Is There A Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Atlantic Marketing Association Annual Conference 2014

Framework for Teaching Introductory Sales Online, National Conference of Sales and Sales Management 2014

Salesperson's Influence on the Global Multichannel Consumer, National Conference of Sales and Sales Management. 2014

Expanding Channel Options Influence on Consumer Control in the Retail Store, North America Association for Consumer Research Conference 2014

Testing Mediation Effects in PLS PM: Full or Partial Mediation?, The 44th Annual Conference of Southwest Decision Sciences Institute 2014

Identifying Dimensions of a Sale Promotion, AIMS Tenth International Conference 2013

Effects of Product Label Claims and Nutritional Fact Panel Information on Food Allergic Consumers' and Food Allergic Stakeholders' Perception of Claim, Trust of Manufacturer, and Overall Purchase Intention, Institute of Food Products Marketing Conference 2012

Lawrence, E., Cadet-Laborde, F., Weisfeld-Spolter, S., Yurova, Y., Tworoger, L. (in press). Positive Affect as a Resource and the Mediating Role of Mindfulness on Employees During Times of Disruption. To appear in Development and Learning in Organizations: An International Journal.

Lawrence, E., Weisfeld-Spolter, S., Tworoger, L., Yurova, Y., Mujtaba, B. (in press). An Informed Practice for Leading Change Collaboratively. To appear in Development and Learning in Organizations: An International Journal.

Weisfeld-Spolter, S., Rippe, C. (in press). I Will Take a Large Veggie Pizza and a Lesson about the Consumer Buying Process. To appear in Marketing Education Review.

Rippe, C., Weisfeld-Spolter, S., Smith, B. (in press). The Connection of Attachment and Self-Gifting for the Disconnection of Loneliness Across Cultures. To appear in International Journal of Consumer Studies.

Rippe, C., Weisfeld-Spolter, S., Yurova, Y., Kemp, A. (2021). Pandemic Pedagogy for the New Normal: Fostering Perceived Control during COVID-19. Journal of Marketing Education.

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, & Fiona Sussan (2015). Is there a global multichannel consumer? International Marketing Review 32(3-4), pp. 329-349.

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, Alan Dubinsky, & Dena Hale (2017). Under the sway of a mobile device during an in-store shopping experience. Psychology & Marketing 34(7), pp. 733-752.

Yuliya Yurova, Cindy Rippe, Sara Weisfeld-Spolter, Fiona Sussan, & Aaron Arndt (2017). Not all adaptive selling to omni-consumers is influential: The moderating effect of product type. Journal of Retailing and Consumer Services 34, pp. 271-277.

Cindy Rippe, Sara Weisfeld-Spolter, & Yuliya Yurova (2020). Selling-to-Teach? A Didactical Look at the Natural Integration between Teaching and Selling. Journal of Marketing Education.

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, Dena Hale, & Fiona Sussan (2016). Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer. Journal of Consumer Marketing 33(6), pp. 469-478.

Cindy Rippé, Sara Weisfeld-Spolter, (2019). Anxiety Attachment and Avoidance Attachment: Antecedents to Self-Gifting. Journal of Consumer Marketing 36(7), pp. 939-947.

Eleanor Lawrence, Margaret Dunn, & Sara Weisfeld-Spolter (2018). Developing Leadership Potential in Graduate Students with Assessment, Self-Awareness, Reflection and Coaching. Journal of Management Development Vol. 37 ( Issue: 8), pp. pp.634-651.

Sara Weisfeld-Spolter (2018). Integrating affect, cognition, and culture in Hispanic financial planning . International Journal of Bank Marketing Vol. 36(No. 4), pp. pp. 726-743.

Cindy Rippe, Sara Weisfeld-Spolter, Shannon Cummins, & Yuliya Yurova (2018). Congruence Between Course Modality and Professor Communication: A Study of Pedagogical Impact Using Sales Techniques. Journal for Advancement of Marketing Education 26(2)(), pp. 10-21.

Sara Weisfeld-Spolter & Maneesh Thakkar (2016). The Effect of Self-Construal on consumers likelihood and attitude towards self-gifting. Academy of Marketing Studies Journal Vol. 20 (2), pp. 137-144.

Sara Weisfeld-Spolter & Cindy Cummins (2016). TONS: A Guide to Teaching On-line Sales Courses. Journal for Advancement of Marketing Education 24 (Special Issue Teaching Innovations in Sales Education), pp. 1-7.

Sara Weisfeld-Spolter & Cindy Dubinsky (2016). Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention. Journal of Personal Selling and Sales Management 36(4), pp. 344-362.

Sara Weisfeld-Spolter, Cynthia Rippe, & Steve Gould (2014). Impact of Giving on Self and Impact of Self on Giving. Psychology & Marketing 32(1), pp. 1-14.

Sara Weisfeld-Spolter, Fiona Sussan, & Steve Gould (2014). An Integrative Approach to eWOM and Marketing Communications. Corporate Communications: an International Journal 19(3), pp. 260-274.

Sara Weisfeld-Spolter & Maneesh Thakkar (2012). A Framework for Examining the Role of Culture in Individuals Likelihood to Engage In Self-Gift Behavior. Academy of Marketing Studies Journal; Paper received the Academy of Marketing Studies Distinguished Research Award 16(1), pp. 39-52.

Sara Weisfeld-Spolter & Maneesh Thakkar (2012). A Qualitative Analysis of College Students' Perceptions of Academic Integrity on Campus. Academy of Educational Leadership Journal 16( Special Issue), pp. 81-88.

Sara Weisfeld-Spolter & Maneesh Thakkar (2012). The Effect of Self-Construal on Consumers Likelihood and Attitude Towards Self-gifting. Academy of Marketing Studies.

Sara Weisfeld-Spolter & Maneesh Thakkar (2011). Is a Designer Only as Good as a Star who Wears Her Clothes? Examining the Roles of Celebrities as Opinion Leaders for the Diffusion of Fashion in the US Teen Market. Academy of Marketing Studies Journal 15(2), pp. 133-144.

Sara Weisfeld-Spolter, Thomas Kramer, & Maneesh Thakkar (2007). The Effect of Cultural Orientation on Consumer Responses to Personalization. Marketing Science 26(2), pp. 246-258.