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Marketing is all around us—not just in digital advertisements online or on TV, radio, billboards, and traditional print, but also in market research, product development, pricing strategies, customer service, brand management, and overall marketing strategies.
Becoming a successful marketing professional requires the ability to understand consumer behavior and effectively communicate the value of a business’s products and services to their audience. Nova Southeastern University’s marketing degree program prepares you for success with courses and real-world experiences that deliver a competitive advantage.
Nova Southeastern University’s Bachelor of Science in Business Administration in Marketing will give you the skills and practical knowledge you need through the study of consumer behavior, marketing communication, marketing strategies, and more. You’ll learn business best practices, while developing specialized skills in
- digital marketing,
- data analysis,
- market research,
- search engine optimization (SEO), and
- customer relationship management (CRM).
Upon successful completion of the program you’ll be prepared to get jobs in the fields of advertising, distribution management and product development, and to manage brands for Fortune 500 companies! You’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.
Why Should You Major in Marketing at NSU?
Why Should You Major in Marketing at NSU?
Become a Valuable Asset to Any Organization
Marketing professionals are in high demand, with jobs expected to grow at a faster-than-average pace through 2028, according to the U.S. Bureau of Labor Statistics. A marketing degree offers you the flexibility to work in virtually any company or industry. You can work in the marketing department of a specific company, helping to promote just their products and services, or you can work for an agency with a broad client portfolio and a variety of marketing projects. NSU’s B.S.B.A. in Marketing graduates learn to think creatively and communicate effectively, using these skills to lead targeted, data-driven, and omni-channel marketing strategies.
Shark Destination
You’ll find NSU marketing alumni at companies like Zimmerman Advertising, the Florida Panthers, the Miami Dolphins, ProMedia, DoorDash, and more. They hold positions such as social media coordinator, media buyer, marketing assistant, parent manager, and sales manager.*
*Data provided by NSU’s Office of Career Development
During your undergraduate studies, you’ll have a number of hands-on opportunities to gain real world experience.
Case Competitions
Case competitions are one of our most popular opportunities for marketing and other business majors. A case competition starts with a fictitious or real “problem.” Students then work individually or in teams to identify possible solutions and present them to a panel of judges. Each competition provides incentives for both the winners and participants, in addition to earning an ExEL unit credit.
Internships
In addition to case competitions, marketing majors enjoy exclusive internships at companies like Perry Ellis, Royal Caribbean, the Florida Panthers, ProMedia, AutoNation, Florida Business Consultants, DAVOS Financial Corp, All About Entertainment, Nova Southeastern University, and more.
You’ll also have access to our Corporate Speaker Series, workshops, and employer networking events, which bring you face-to-face with leading organizations and Fortune 500 executives.
Reserve your seat in one of NSU’s graduate or professional schools while you earn your bachelor’s degree. With NSU’s Dual Admission program, you don’t have to worry about competing with thousands of other students for a spot in a highly selective graduate program. This Premier Program gives you an opportunity to get a head start on your career, so you can start earning sooner.
Your NSU professors are dedicated to ensuring that you have a great academic experience. They regularly review the curriculum to make updates that give you an edge in today’s ever-changing world. In addition, they are always available to you for guidance and help with any curriculum issues. Our marketing professors have real world experience so that our courses are based in not only concept, but application of those concepts. As an NSU Marketing major, some sample courses that you’ll be taking include Consumer Behavior, Integrated Marketing Communication, Digital and Search Engine Marketing, and Marketing Strategy.
During your undergraduate studies, you’ll have a number of hands-on opportunities to gain real world experience.
Case Competitions
Case competitions are one of our most popular opportunities for marketing and other business majors. A case competition starts with a fictitious or real “problem.” Students then work individually or in teams to identify possible solutions and present them to a panel of judges. Each competition provides incentives for both the winners and participants, in addition to earning an ExEL unit credit.
Internships
In addition to case competitions, marketing majors enjoy exclusive internships at companies like Perry Ellis, Royal Caribbean, the Florida Panthers, ProMedia, AutoNation, Florida Business Consultants, DAVOS Financial Corp, All About Entertainment, Nova Southeastern University, and more.
You’ll also have access to our Corporate Speaker Series, workshops, and employer networking events, which bring you face-to-face with leading organizations and Fortune 500 executives.
Reserve your seat in one of NSU’s graduate or professional schools while you earn your bachelor’s degree. With NSU’s Dual Admission program, you don’t have to worry about competing with thousands of other students for a spot in a highly selective graduate program. This Premier Program gives you an opportunity to get a head start on your career, so you can start earning sooner.
Your NSU professors are dedicated to ensuring that you have a great academic experience. They regularly review the curriculum to make updates that give you an edge in today’s ever-changing world. In addition, they are always available to you for guidance and help with any curriculum issues. Our marketing professors have real world experience so that our courses are based in not only concept, but application of those concepts. As an NSU Marketing major, some sample courses that you’ll be taking include Consumer Behavior, Integrated Marketing Communication, Digital and Search Engine Marketing, and Marketing Strategy.
NSU Business Among Top Business Schools in the World
As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for the highest standard of achievement for business education, earned by less than 6% of the world's schools offering business degree programs. AACSB requires schools to meet standards of excellence in areas including teaching, research, curriculum development, and student learning. Entering a program that complies with the highest accreditation standards in the world guarantees that you will learn advanced skills for high-level, long-term success in business and beyond.
